Delo Group is launching a large-scale rebranding campaign

The Delo Group of Companies has begun a comprehensive rebranding effort that will see updates to its logo, typography, corporate identity, and overall brand architecture. The goal is to unify the visual design of all group assets under one cohesive system, clearly highlighting their connection to the Delo Group.

In recent years, industry leaders such as Global Ports, TransContainer, and Sakhalin Shipping Company have become part of the group, joining core assets based in Novorossiysk — DeloPorts and Ruscon. The group has also launched its own IT solutions provider, DeloTech. Additionally, Rosatom State Corporation has acquired a stake in Delo Management Company, the parent company of the group.

"Rebranding is a natural next step after bringing all our assets together into a single logistics network. We've worked hard to become market leaders domestically, and we’ve succeeded. Now we're setting our sights on expanding internationally and exploring new directions on a new level. We have everything it takes: experience, a solid strategy, and fresh thinking. With this rebranding, we’re preserving the best of what we’ve built while uniting it under a new identity," said Sergey Shishkarev, founder and chairman of the board of directors of Delo Group.

The updated logo maintains elements from the original design — it still features a globe and the signature blue and white color scheme — but now conveys more energy and movement. The stylized arrows pointing outward reflect the group’s ambitions and drive for growth.

The official color palette includes “deep sea blue” and “sail white,” representing the company's deep ties to the maritime industry, where it all began. A third color, “metallic gray,” stands for reliability and stable business performance.

The new brand structure will shift from a multi-brand model to a unified one, centered around the updated logo. All companies within the group will share the same symbol, corporate font, and colors, while retaining their current names.

The rebranding process will roll out in stages, with updates to corporate visuals and media over time. During this transition period, both the old and new logos will coexist.

Watch the video presentation here: https://disk.yandex.ru/i/Mx1pZ5RjtjAw2A 

The new logo was designed by the branding agency LINII, which is also developing the full corporate identity and brand guidelines for the Delo Group.